| DISPLAY
AD SIZES |
||
 |
FULL
PAGE BLEED: |
8.625"
x 11.125" |
| TRIM
SIZE: |
8.375"
x 10.875" |
|
| FULL
PAGE: |
7"
x 9.625" |
|
| 2/3
PAGE VERTICAL: |
4.625 x 9.625 | |
| 1/2
PAGE HORIZONTAL: |
7"
x 4.625" |
|
| 1/2
PAGE VERTICAL: |
4.625"
x 7" |
|
| 1/3
PAGE VERTICAL: |
2.125"
x 9.625" |
|
| 1/3
PAGE SQUARE/HORIZ.: |
4.625" x 4.625" | |
| 1/6
PAGE VERTICAL: |
2.125" x 4.625" | |
| 1/6
PAGE HORIZONTAL: |
4.625" x 2.25" | |
|
DEADLINES |
| MECHANICAL REQUIREMENTS |
|
SUPPLIED
COMPOSITE MATERIALS: |
|
| 1. |
All ad material is printed web offset, four-color process (CMYK) to SWOP standards. |
| 2. | Covers and interior pages will be printed to a 150 line screen specs. Digital media is required to conform to Mac OS9 for applications Quark 4.0, Illustrator 9, and Photoshop 6. Images must be 300 dpi at 100% size in CMYK. All ads require a colorcorrect proof output directly from the supplied files. Publisher will not be responsible for color if color-correct proof is not supplied. |
| 3. | Computer generated files are required for all ads. Files are accepted in Quark 4.0, Illustrator 9, and Photoshop 6 or lower with all fonts used included. We can only accept Postscript fonts. Illustrator or Photoshop files must have fonts converted to outlines or rasterized. All graphics must be sized at 100% in CMYK with 300 dpi settings. |
| Art from operating platforms other than Mac OS, such as Windows, must have all fonts converted to outlines and saved as a high resolution PDF, TIF, or EPS for submission. Files saved as PUB are not accepted. | |
| 4. | Materials received after the regular closing dates, whether with an extension or not, will not go through the prepress inspection process. Thus, the reproduction quality is at the advertiser’s risk. An additional charge for late stripping/blueline insertion will also apply. |
|
Advertisers/agencies
submitting advertising material that is not fully composed will
be billed for all production charges on their behalf. There is an
additional 15% charge for ads received after material closing date. |
|
ADVERTISING
CREATED BY STRIKER MEDIA: |
|
| Our advertising production department can create an ad for you. Prices are based on materials submitted. Please contact your account executive or the advertising production department for more information. Unless return is requested, all advertising materials will be stored for a period of 12 months. After that time, the materials will be destroyed. |
|
|
DISTRIBUTION
- 50,000 Copies |
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| • |
Carlsbad Hotel & Motel Rooms | • |
California Welcome Centers |
| • |
All Visitor Inquiries | • |
Travel Agent Inquiries |
| • |
Visitor Information Center | • |
Regional Travel Shows |
And
much more... |
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