The annual California Tourism guide is is the official consumer and travel trade guide for the UK and Germany.

Distribution: 130,000
Readership: 286,000

• 50,000 UK consumer–with Essentially America, the UK's leading consumer magazzine dedicated to travel to the USA
  
• 10,000 UK consumer and travel trade–as consumer and trade fulfillment and at consumer and trade shows, by California Tourism
  
• 5,000 UK travel trade–with Discover North America, the UK's leading trade directory, sent free of charge to UK travel agents and tour operators
  
• 50,000 Germany consumer–in German–with Focus Magazine (Germany's leading news magazine; equivalent of Time and Newsweek)
  
• 15,000 Germany consumer and travel trade–in German–as consumer and trade fulfillment and at consumer and trade shows in Germany, by California Tourism